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Welcome to an extraordinary journey into underground culture from visionary publisher Jefferson Hack, featuring contributions from cultural provocateurs Tilda Swinton, Rankin, Douglas Coupland, Björk, Aimee Mullins, and many more. ‘We can’t do this alone: Jefferson Hack the system’ redefines the purpose of alternative media in the 21st century—drawing on a wealth of innovative projects to artfully map out a bright future for radical publishing. With the spirit of progressive individualism at its core, every single copy is unique. each cover is numbered and individuated. It is a fresco of the provocative material within. If you stand for nothing, you’ll fall for anything— ‘We can’t do this alone: Jefferson Hack the system’ is a clarion call for cultural resistance. The book contains a series of original artworks devised by Jefferson Hack and Ferdinando Verderi, bringing to life 25 iconic quotes from Jefferson Hack’s editorial career. In tandem with the book’s launch, Colette Paris exhibited the slogans as edition artwork and Each x Other presented a limited edition collection of eco-cotton t-shirts featuring the provocative slogans including “a cultural resistance movement” and “If you can’t afford it, steal it.” 100% individual, this book is a limited edition of 5000, each is individually numbered and features a completely unique cover that has been created using the Kodak prosper 6000c inkjet web press. 

Published by: Rizzoli Art directed and designed by: Ferdinando Verderi 

Edited by: Ferdinando Verderi and John Paul Pryor



Jefferson Hack is the maverick founder of Dazed Media. His pioneering work over the past twenty years has profoundly influenced the global media landscape. As Co- founder of the iconic magazines Dazed, Another, Another Man, the influential web platforms, and, Hack has consistently been at the forefront of innovation and change at the cutting edge of magazines, journalism, short film, photography, television and digital media for over two decades. 

Ferdinando Verderi is an Italian Creative Director based in New York. He is a founding member of Johannes Leonardo, An internationally awarded creative boutique with a global client history which includes Chanel, Google,, Nike, Yale University and Adidas Originals among many others. Characterized by its unique thinking process, Verderi’s work challenges traditional forms of publishing and advertising by introducing new points of view which he brings to life through radical ideas and designs.


Jefferson Hack collaboration shot by Chad Moore