THE CITY IS WILDER THAN YOU THINK AND KINDER THAN YOU THINK. IT IS A VALLEY AND YOU ARE A HORSE IN IT. IT IS A HOUSE AND YOU ARE A CHILD IN IT. SAFE AND WARM HERE IN THE FIRE OF EACH OTHER.
Jefferson Hack

The System

Jefferson Hack the system

WELCOME TO AN EXTRAORDINARY JOURNEY INTO UNDERGROUND CULTURE FROM VISIONARY PUBLISHER JEFFERSON HACK, FEATURING CONTRIBUTIONS FROM CULTURAL PROVOCATEURS TILDA SWINTON, RANKIN, DOUGLAS COUPLAND, BJÖRK, AIMEE MULLINS, AND MANY MORE. ‘WE CAN’T DO THIS ALONE: JEFFERSON HACK THE SYSTEM’ REDEFINES THE PURPOSE OF ALTERNATIVE MEDIA IN THE 21ST CENTURY—DRAWING ON A WEALTH OF INNOVATIVE PROJECTS TO ARTFULLY MAP OUT A BRIGHT FUTURE FOR RADICAL PUBLISHING. WITH THE SPIRIT OF PROGRESSIVE INDIVIDUALISM AT ITS CORE, EVERY SINGLE COPY IS UNIQUE. EACH COVER IS NUMBERED AND INDIVIDUATED. IT IS A FRESCO OF THE PROVOCATIVE MATERIAL WITHIN. IF YOU STAND FOR NOTHING, YOU’LL FALL FOR ANYTHING— ‘WE CAN’T DO THIS ALONE: JEFFERSON HACK THE SYSTEM’ IS A CLARION CALL FOR CULTURAL RESISTANCE. THE BOOK CONTAINS A SERIES OF ORIGINAL ARTWORKS DEVISED BY JEFFERSON HACK AND FERDINANDO VERDERI, BRINGING TO LIFE 25 ICONIC QUOTES FROM JEFFERSON HACK’S EDITORIAL CAREER. IN TANDEM WITH THE BOOK’S LAUNCH, COLETTE PARIS EXHIBITED THE SLOGANS AS EDITION ARTWORK AND EACH X OTHER PRESENTED A LIMITED EDITION COLLECTION OF ECO-COTTON T-SHIRTS FEATURING THE PROVOCATIVE SLOGANS INCLUDING “A CULTURAL RESISTANCE MOVEMENT” AND “IF YOU CAN’T AFFORD IT, STEAL IT.” 

100% INDIVIDUAL, THIS BOOK IS A LIMITED EDITION OF 5000, EACH IS INDIVIDUALLY NUMBERED AND FEATURES A COMPLETELY UNIQUE COVER THAT HAS BEEN CREATED USING THE KODAK PROSPER 6000C INKJET WEB PRESS. COVERS PRINTED IN DAYTON OH, USA. MADE WITH KODAK. KODAK PROSPER 6000 PRESSES PRINT AT SPEEDS OF UP TO 1,000 FEET, OR 300 METERS, PER MINUTE ON MATTED AND UNCOATED PAPERS WITH A DUTY CYCLE OF 90 MILLION A4 TOP QUALITY PAGES PER MONTH. THEY ARE POWERED BY AN ADVANCED INTELLIGENT PRINT SYSTEM (IPS) THAT CONTINUOUSLY MONITORS, EVALUATES AND ADJUSTS OPERATIONS TO ENSURE EXCEPTIONAL QUALITY OUTPUT. WITH THE IMPROVED IPS, THE PROSPER 6000 PRESSES CAN MONITOR AND INSTANTLY CORRECT COLOUR REGISTRATION, DELIVERING ENHANCED REGISTRATION PERFORMANCE. THE PRESSES’ WRITING SYSTEM RUNS ON KODAK’S NANOTECHNOLOGY INKS, OFFERING A GREATER COLOUR GAMUT AND DELIVERING PRINT QUALITY THAT RIVALS OFFSET OUTPUT ON A WIDE RANGE OF UNCOATED, COATED AND GLOSSY PAPERS.

 

PUBLISHED BY: RIZZOLI 

ART DIRECTED AND DESIGNED BY: FERDINANDO VERDERI

EDITED BY: FERDINANDO VERDERI AND JOHN PAUL PRYOR

About the authors

JEFFERSON HACK IS THE MAVERICK FOUNDER OF DAZED MEDIA. HIS PIONEERING WORK OVER THE PAST TWENTY YEARS HAS PROFOUNDLY INFLUENCED THE GLOBAL MEDIA LANDSCAPE. AS CO- FOUNDER OF THE ICONIC MAGAZINES DAZED, ANOTHER, ANOTHER MAN, THE INFLUENTIAL WEB PLATFORMS NOWNESS.COMDAZEDDIGITAL.COM AND ANOTHERMAG.COM, HACK HAS CONSISTENTLY BEEN AT THE FOREFRONT OF INNOVATION AND CHANGE AT THE CUTTING EDGE OF MAGAZINES, JOURNALISM, SHORT FILM, PHOTOGRAPHY, TELEVISION AND DIGITAL MEDIA FOR OVER TWO DECADES.

 

FERDINANDO VERDERI IS AN ITALIAN CREATIVE DIRECTOR BASED IN NEW YORK. HE IS A FOUNDING MEMBER OF JOHANNES LEONARDO, AN INTERNATIONALLY AWARDED CREATIVE BOUTIQUE WITH A GLOBAL CLIENT HISTORY WHICH INCLUDES CHANEL, GOOGLE, TED.COM, NIKE, YALE UNIVERSITY AND ADIDAS ORIGINALS AMONG MANY OTHERS. CHARACTERIZED BY ITS UNIQUE THINKING PROCESS, VERDERI’S WORK CHALLENGES TRADITIONAL FORMS OF PUBLISHING AND ADVERTISING BY INTRODUCING NEW POINTS OF VIEW WHICH HE BRINGS TO LIFE THROUGH RADICAL IDEAS AND DESIGNS.

We can’t do this alone
HACK THE SYSTEM (COV 1)
JEFFERSON HACK

Published by Rizzoli

HACK THE SYSTEM (COV 2)
JEFFERSON HACK

Published by Rizzoli

HACK THE SYSTEM (COV 3)
JEFFERSON HACK

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HACK THE SYSTEM (COV 4)
JEFFERSON HACK

Published by Rizzoli

HACK THE SYSTEM (COV 5)

JEFFERSON HACK

Published by Rizzoli

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